Showing posts with label Key Words. Show all posts
Showing posts with label Key Words. Show all posts

Wednesday, March 14, 2018

Sample keyword list for vintage sellers

keyword list ideas for vintage sellers
A hand written list is even more effective
When selling, we need to know our target buyer. Writing up and using a keyword list can be helpful. Well crafted listing text can lead to more sales. Really, it can.

What can such a list look like for a vintage shop? Here is a sample.

Descriptors


Sensational, fabulous, wonderful, lovely, great, fantastic, drool-worthy, stunning, incredible, enjoy, appreciate, delightful, fun, precious, glowing, luxurious, enticing, classic, beautiful, glorious, garnished, superb, distinctive, aesthetic, charming, fascinating, make you smile, striking, dramatic, cheerful, statement piece, lovable, special, sure to please, colorful, muted, perfect, superlative, understated, serene, eye candy, attractive, graceful, tasteful, discerning, refined, dignified, cultivated, distinguished, decorous

Regional terms (for me of course)


Northeast, New England, Maine, Pine Tree State, American, Primitive, Americana, Canadian, Acadian, Quebecois, Canuk, [words translated into language of target market buyers], folklore, cultural heritage, geographic detail, Maritime Provinces, Penobscot
hand write a keyword list
Do you have your key word list yet?

Vintage, conveying age


Vintage, antique, early, authentic, aged, old, ancient, last century, historical, bygone era, artifact, aged, prehistoric, antiquated, archaic, rarity, yore, venerable, relic, decades

Styles


Timeless, classical, traditional, inspired, whimsical, compatible, industrial, rustic, primitive, ethnic tribal, Native American Indian, Southwestern, Southwest, art nouveau, art deco, arts and crafts, mission, mid century modern, retro mod, kitsch, Victorian era, aesthetic, colonial, cottage chic, boho, bohemian, Victorian revival, Georgian, abstract, brutalist, modernist, pop, country farmhouse, French apartment, Kawaii, Edwardian, Civil War era, Navajo, European, Scandinavian, Asian, Hollywood regency, essence of the period, tailored, modernist, steampunk, granny chic, folk art, coastal, beachy

Details of design and craftsmanship


Intricate workmanship, rich detailing, skillful craftsmanship, consummate professional, fine finishing details, lost art, artistic detail, pleasing dimensions, fine art, great proportions, classic lines, superb design, patented (including information), artisan, realistic design, made with care, finely executed, traditional methods, at the top of their game, finely crafted, well crafted, carefully made, durable, versatile, useful, finished with, topped off, plain, simple, high quality, artistic

Collector-friendly, words conveying uniqueness:


Collection, valuable, uncommon, unique, prized, one of a kind, OOAK, hard to find, rare, desirable, exclusive, only, sought after, curio, memento, remember, heirloom, specimen, trophy, keepsake, museum piece, souvenir, curious, singular, Wabi-sabi 侘寂, keepsake, memory, curio, treasure, special edition, signed, showpiece, keystone, conversation piece

Condition


Pristine, excellent, outstanding, museum quality, pre-owned, vintage, lovingly used, patina, signs of previous ownership, evidence of loving use, distressed, wearable, original condition, crisp, manufacturing flaw, wear consistent with age, complete, functional, scuffs, shows its age, strong, sturdy, secure, usable, for display only, original detail, factory finish, works as intended

Girly


Dainty, pretty, sweet, feminine, romantic, ethereal, delicate, confident woman, elegant, understated, silhouette, darling, cute, adorable, glam, confection, frilly

Jewelry


Glamour, pizzazz, sparkle, flowing, classical lines, designer, brushed, textured, flourish, glowing, luxury, scintillating, flashy, simple elegance, formal occasion, bling

Fashion


Chic, smart, sophisticated, fashionable, modish, stylish

Crafty


Embellish, repurpose, remodel, refurbish, easy to install, versatile, customized, salvaged, art assemblage, create, rusty, ornamental

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The narrower your target buyer, the smaller this list will be.

Handwritten lists are supposed to be even more effective. (Who knew?) (Let me know how those Japanese characters for Wabi-Sabi go for you.)

Make a list and add to it as you think of more terms.

Use your keyword list as you compose listings.

Take your item descriptions to the next level with a buyer keyword list!

Thursday, February 22, 2018

The art & science of item descriptions

The opening paragraph of your item description is crucial. It is both a science and an art.
Item descriptions are important

First the science: your description should clearly inform the AI (artificial intelligence) algorithm*:
  1. what is for sale
  2. context for which the item is appropriate (example: "shower" ... is it wedding or bathroom? See "LSI" at the bottom.)
  3. type of query for which your item would be a good response
Craft your opening paragraph to match as many factors in the search query as possible. You must know your target market.

At the same time, your opening paragraph must engage your viewer, converting them into a buyer. Search engines and Etsy love a great conversion rate.

how do you set the hook
Catching buyers
Capturing the attention of a shopper is an art. It is where your personal writing skills come into play. 

Use your persuasive ability to market your product. Use a writing style and terminology that are comfortable for your target audience.

If you capture the attention of viewers in the first few sentences, they will continue to read the page. They will see all the interesting details you have provided that will convince them to buy.

If you fail to engage your shopper, they will never see the rest of what you have written. Instead they will leave the page, bouncing to another listing in another shop 😟.

Improve your bounce rate
Reduce your bounce rate
To restate, an effective item description must:
  • accurately convey what is for sale (to the AI in the algorithm*)
  • engage your viewer (so they stay and do not bounce out)
  • convince your shopper to buy (of course!)

How long should product descriptions be?


One school of thought is to keep listings brief. Use short paragraphs (even one sentence). Use bullet points. After all, users of smart phones have that small screen.

Yet some guidance is saying to aim for 2000 words. Say what? Supposedly descriptions of that length are ranked better by search engines. (This is taken from advice that is directed to websites and blogs as well as selling websites. Note that even my most complicated my blog posts are not that long, let alone item descriptions...)

Which is best? Use the amount of text that is best for your target customer base. Higher quality writing can be a tool to make your products sound more appealing than your competitors’. And longer descriptions take longer to read, which pleases search engines.

Use longer descriptions for items that are extra interesting, have a backstory, or are ultra competitive. What will work best to engage buyers?

It can be difficult to provide long descriptions that are meaningful. Share some interesting or amusing details about the item. Educational facts are fine. But customers love reading short stories just as much.

Give it a try on a few listings. Craft longer descriptions for pricier items. Save the short and brief ones for low-end stuff. Mix it up. Observe if anything changes.

Insert a link to more items. Most websites try to keep you in their store by linking you to their "latest" items or picks "just for" their shoppers. That tactic works for online vintage sellers, too. 

Can I use boilerplate in my listings?


Boilerplate is repeating the same block of text in each listing. The short answer is "no." There are many reasons. Item descriptions should be just that, descriptions. It should not be returns or shipping information. 

Some feel that the very end of a long description could contain some repetitive material, so you could try that... But put your shipping and return information in your shop policies where they belong.



How to incorporate title words in item descriptions



From Etsy admin in 2016:

Q: Is it better to copy & paste your title at the start of the description, or to sprinkle the keywords from your title conversationally into the first few sentences?

Admin: we recommend using your keywords as naturally as possible throughout your item description because Google does not like unnatural keyword use. Therefore, describe your product in a thorough and accurate way to give yourself the best shot at ranking well in Google.

The importance of natural wording


Search engines do prefer natural wording. That is not the only reason to use it...

Consider the increasing importance of voice search. Many people now own and use Alexa or Google Voice.

(So artificial Intelligence is already here. It is in fact helping people to find what they are looking for online.)

Users of this technology speak their search terms. If necessary, they refine their query. They tell the device what they want, using natural spoken English language (in the USA). The words used are "LSI keywords" in SEO-speak.

Do item descriptions really matter?

*NOTE: Etsy does not use item descriptions in search right now. But indications are that they could begin to use them. For now, the algorithms referred to are only for outside searches by search engines. But that could change. Part of the goal of this blog post is to make you aware of possible changes in the Etsy pipeline.


Extra credit:

What are LSI keywords?


LSI stands for Latent Semantic Indexing. They are keywords related to your main keywords. So write in a natural way, not for a machine. For example, when writing about old things, you might include words like "vintage" or "antique" and "patina." Mention what it might have been used for, its history. 

The terms you use give clues to the search engines what your item is. Even better, those terms lead searchers to your items.

Search engines look for topic and context rather than exact words. Real people do too. So write content for real people. 

Monday, February 12, 2018

Etsy Search: Titles - Sending the Right Signals

Can you reach every buyer with one title?

writing titles for etsy listings
Best practices for writing item titles

The new "machine learning" algorithms simulate how people look for things in real life. Think about it: they search for the few items that are tailored to a particular need.  

Buyers seek a specific item (not something that fits the needs of the entire vintage-buying population on earth...) 

Use your title to speak to the perfect buyer for that item. No need to worry about everyone else, as they are not buyers.


Speak to your target market


This goes back to basic marketing: who is your target market? You cannot reach everyone with one title. Narrow your target audience.

If you try to market your items  to everyone, you will hold back your shop. Besides, no one can afford to market to everyone. Not even huge companies.

Think about the commercials you see on sports events,  versus those you see on Saturday morning cartoons... Yes, different markets.

The importance of natural wording


Search engines prefer natural wording. But that is not the only reason to use it.

Consider the increasing importance of voice search. Many people now own and use Alexa or Google Voice.

(Indeed Artificial Intelligence is already in use, helping people to find what they are looking for online.)

Users of this technology speak their search terms. If necessary, they refine their search query. They tell the device what they want, using natural spoken English language. The words used are called "LSI keywords" in SEO-speak. (There will be more about LSI keywords in an upcoming post.)

Search engines look for topic and context rather than exact words. Real people do too. So write titles for real people. 

How do I reduce my bounce rate?


Make your listings appeal to the people your title is set up to attract. Use keywords and buyer phrases that are relevant to your target customers. 

Make shoppers comfortable. Convince them that you are knowledgeable and trustworthy. This is easier if you specialize in what you sell.

Here are more ideas for keeping buyers in your shop.

Why is it bad to use the same word combinations over and over in titles?


Some sellers get into the habit of using similar word combinations over and over again in their item titles. When you do that, you miss out on marketing to buyers who use different terms to search for your items.

Mix it up. I know it sounds crazy, but varying the wording of your titles could make a big difference in getting found. Change up your word combinations. What kinds of terms does your target audience use? Use a purchase phrase list.


One word that it is OK to have in every item title is the word "vintage." Do avoid placing the word "vintage" in the valuable real estate right at the beginning. Put it after the first five or so words.


What about "word salad" titles?


Avoid stuffing your titles with keywords. Although this may have been encouraged in the past, Etsy is switching over to artificial intelligence, or AI. "Stuffed" titles will no longer be rewarded in search.

AI is dealing with one searcher at a time. There is no benefit to stuff your titles with terms that make it unclear exactly what your product is. (An example is naming every possible holiday gift your item could be. Instead, aim for niche, long-tail searches.) 

Etsy's AI scours the site looking to match up searchers and the items they search for. When your title is unclear, AI will find lots of clear titles that do match what it is looking for. Those items get moved up in search. The “muddier” titles get pushed down in ranking.


Etsy admin answers questions about titles


Now let us look at some information from the horse's mouth, so to speak. Etsy has been moving toward AI for a couple of years now. 

In October of 2016 Etsy Administrators fielded many questions from sellers about getting items found in searches. Here are a few questions answered about titles:


Q: Is it acceptable to repeat a word in the title?
Admin: We don’t recommend repeating a word [the same word over and over] in the title.

Q: Must word phrases [keywords] within Titles and Tags match exactly?

Admin: Word phrases within titles and tags don’t need to match exactly. However, tagging your product for “red boots” and having “red boots” in your title will give you a better chance of ranking for “red boots”.

Q: If using commas within a title, is it recommended to put one space after the comma?

Admin: In general, we recommend making your titles as readable as possible while still being descriptive. This would usually involve putting a space after commas when appropriate. Google definitely rewards well crafted, easy to read titles.

Q: I would like to ask why is it SOOO important to use the same keywords and combinations in your title, in the description and again in the tags. .... We are constantly working to improve our internal search practices though and eventually we hope to not rely as much on the quantity of times you use a certain phrase when listing your product.

Interesting video about search says that Etsy is no longer weighting the beginning of the title more than the end. (Google still does, and the beginning is what buyers see, so do not discount the beginning of your titles altogether.)

https://www.youtube.com/watch?v=fb-oZNJD-QI

----------------------------

What signals are you sending with your titles? Are you reaching your target market? 

More on item descriptions next...

Friday, February 2, 2018

Keywords: develop and use a purchase phrase list

find and use effective keywords for vintage online selling
Etsy search is all about keywords and key phrases. 


Many sellers still try to draw buyers with general phrases. Phrases with a lot of competition like "[holiday] gift" "vintage gift" and "silver necklace" have thousands of search results on Etsy. There is no need to be concerned with placing highly in broad searches.

Instead sellers need to concentrate on long-tail keywords. These are browse-phrase keywords and purchase-phrase keywords. These are words, specific phrases, that a customer types in to the search bar when they are ready to search for something and buy.

Use specific keywords that say what the item is. Select terms that tell people what the item actually is in different ways. Use terminology that your target customer would use.

Advice is out there to have at least 100 relevant keywords available. Have terms at your fingertips for any product genre or type you might sell. If have 2 or more types or genres of products on Etsy, consider having 100 keywords to use for each one.

That might seem like a lot, but it is not.


How to brainstorm for more keywords


Other sellers can help out with this. Check out listings on Etsy or other venues. What keywords are they using? Check out their sold items. Titles are at the top of course. Tags can be found at the bottom of any listing page. (Recently those disappeared for some sellers, so changes could be afoot there.)

Follow a blog, like Apartment Therapy. Note terms that they use to describe items, trends and styles. Their readers will also be searching using those keywords.

Here is another method of market research.


Read magazines for keyword ideas

Read a magazine for keyword ideas
Try magazines for keyword research

Try magazines for keywords. Magazines that are of interest to your target audience. You will not necessarily be reading the magazine, but rather the advertisements.

Magazines devote teams of staff dedicated to using proper keywords in their ads... key words that cause viewers to want to buy the product! Those marketing people have done their keyword research. Why not apply it in your own shop?

Note the terms used for products in magazine ads. These writers must be on-trend with their use of key words.

If you could, which vintage magazine sums up your customer base? Use it to harvest new terms to attract buyers.

There is no need to subscribe... look at them at your library, or supermarket check-out. (You might even stay there until they kick you out.)


Make a keyword list

notepad graphic
Once you have keywords, make a list. (Here is a sample for vintage shops.) Keep that list handy to use when you compose listings.

While writing your listing text, keep an eye on your keyword list. Your goal is to use important keywords in a natural, conversational way. 

Be sure to write your first paragraph for your target buyer, not for a machine. The more you understand about your buyers, the better you will be able to write for them.

Happy vintage selling!

Wednesday, September 27, 2017

Fun market research to improve your vintage online selling

Cuddle up with your computer
Cozy up with your favorite device
Many of us realize that we need to do market research in order to improve our business. Yet, how exactly is it done?

There is an easy way. It is as simple as taking your favorite device and browsing the internet. Sound fun? It is! Why not give it a try?

(First, make a cup of your favorite beverage. Sit back and relax.)

fun market research
Choose an item for sale
1. Choose an item that is currently in your shop, available for sale. Look over your product. Think about its overall use and who you think would be the person to purchase it. (No stress - this is just to get your mind warmed up.) Linger a bit, noting the color, size, texture, where it is to be used, how it might be displayed.

2. Next, go online, using Google, Bing and even other search engines. Search for a similar product as a shopper would. (No, you are not looking for yours. However you may very well find it during this process.)

Your goal is to see all the places, the venues, that show up for similar products. Example: you are selling a vintage fish brooch. Search for "fish brooch." Observe the array of ads, shops, pictures and locations. Enjoy the process... browse. Click some sites that look interesting.

3. Next search images. What appears? Select the links and observe how similar products are being sold. Read the product descriptions. Look at the pictures. How are the items being used? How are the similar items staged in their photos?

researching your market for vintage items
Who is your target market?
4. Find blogs that feature similar items. Read the posts (and even comments).

5. Browse Pinterest. Find some magazines. Locate similar products that are pinned and featured. What is being said? How is it being said?

6. Sip some beverage. Mull over your observations.

**There, that was fun!**

From all this shopping (I mean research) you should be able to identify some patterns about buyers:
who is your target audience?

  • approximate age
  • gender
  • occupation
  • home or office styles
  • trends (like colors, textures and patterns)
  • related products of interest
  • location (USA, Europe, etc.)
  • income level
  • families? individuals?
  • even personality, attitudes, behavior

Now you can see who your customer is. 

What else do they love, use or collect? (What other items could you be selling to them?)

Note any clues for improving your listings. What terms are used that could help sell your items? What vocabulary style(s) do you see?

(Perhaps your research will even reveal a new selling venue to try.)
market research on pricing
How is your pricing?

Think about the photos you have viewed that show a similar item in use. Can you show your product in the same setting?

Do you see room for improvement in your product (if you make it)? How about your photography? Staging? Item descriptions? Pricing? Title and tag keyword phrases?

Use the information you have gleaned. Select a listing that is not performing well in your shop. Make some changes based on your new observations. It could lead to sales!

This fun process can be repeated of course. The more different kinds of items you offer for sale, the more types of items you should check in this way.

Research one item. Meditate on your findings. Make some changes. Evaluate the results. Lather, rinse repeat for more items in your shop. Your sales should improve.

Go ahead, try it. You might like it.

Thanks for joining me in the online selling journey.

Monday, April 10, 2017

Long tail keywords: delving deeper

big fish in small pond of search results
There has long been a debate about how to best get found in online searches. Focus on (short-tail) head terms or long-tail keywords?

This is some basic information on the subject.

Little fish in a big pond, or a big fish in a little pond?

Here is an interesting blog post. It provides compelling data for the cause of long tail keywords.

After analyzing 1.5 billion (with a “b”) Google searches, the author came up with some interesting statistics:
  • 14% of Google searches use 1-2 words.
  • 22% of Google searches use 3 words.
  • 23% of Google searches use 4 words.
  • 42% of Google searches use 5 or more words.

So about 85% of all Google searches use three or more words (which are known as long-tail keyword searches). That is reason enough to focus on your long-tail keywords.


Okay. I see that long-tail keyword searches are popular. So what?


As queries get longer, their search volume plummets: “96.54% of all search queries in the US have less than 50 searches per month." The proverbial pond is indeed small.

You should aim to be the so-called big fish in this small pond of search results. There are millions of small ponds, or low-volume web searches out there being made. Searches made by shoppers looking to buy your unique item.

Because these long-tail searches are so, well, LONG, we have some hope of being at the top of results. We can be right there, ready to reel in buyers. (Oh, wait a minute. I am getting my illustrations mixed up, ha ha.)

"…around 40% of all searches [worldwide] are coming from billions of long-tail keywords that have less than 50 searches per month."

Are we the big fish in a small pond?
Pulling in searchers for one or two small “ponds” of search results is one thing. But there are millions of small ponds of 50 searches. If we can rank as the big fish for many of them, positive results can add up.

Takeaway


Aim to be that “big fish” of top search results in many small ponds. Increase your long-tail reach. Refine your long-tail search terms. Use lots of them by writing rich content for your listings. "Own" those small ponds of long-tail search terms.

Who has lots of time to invest in refining key word search terms? Vintage sellers often sell a large variety of items. This another time when the advantage can be for sellers who specialize. They can better target their market with search terms.

Be the big fish. Own those small search ponds. Use various search phrases to try to increase the reach of your shop or website.

Harness the power of long-tail keywords. Draw in as many searchers as possible to your listings.

Sell, sell, sell!

Thursday, December 22, 2016

Etsy Search: getting found in late 2016

etsy search ranking factorsOur tags and titles are the best way to get found on Etsy. A buyer enters search terms. We will be seen in search results only if we have put all of the words the buyer uses in our titles and/or our tags.

Where will our item be within the search results? On the front page? Or buried way at the end? What determines that? How do we improve our placement within search results?

First, be sure to place your items into the proper category. That's a shortcut to getting found because buyers so drill down when searching. I know that I do.

In the results of a big search, we will have a maximum of one item on the first page. That is, until every shop has had their chance to shine. That's how Etsy de-clumps results and provides a measure of fairness to all shops. 

The better our title and tags match up with the buyer's search terms, the higher within the results we will be. Also helpful is if the item has a higher degree of buyer engagement. Shoppers click on it and buy it at a higher rate than other items they are presented with.

The only way to guarantee high results is to pay for Etsy ads. Our featured items have automatic placement toward the beginning. (Ads show up differently on PC's vs. mobile devices. And of course, there are caveats. That's a subject for another day.)

But you're determined not to do that. 


What else can be done besides paying ad fees for preferred placement on Etsy?


Vintage Maine license plates
My sad license plate is near the end of search.
If a search has one page of results and we are 1/3 down, our buyer only has to scan 1/3 page before finding us. What if the search returns 100 pages of results and we are 1/3 down, at page 33? Not much hope of being found. What do we do?

When a buyer enters only a few search terms, say, one or two words, getting found can be difficult. We shouldn't assume that it is impossible to be found that way, but harder.

If our buyer enters 3-5 keywords, that is better. A group of that many words is called a "long-tail" keyword. Be sure to consider what longer keyword combinations potential buyers may use. It is not a bad thing to include both types of keyword types, both the shorter and longer.

All right, enough for today. My next post will be about the basics of test searching. After that... (drum roll, please) The Algorithm.

Tuesday, November 8, 2016

Tags for relevancy, admin answers

For sellers, "Etsy Relevancy" is critical. We want our items to appear when buyers search. And we want them at the top of search. That's not asking much, is it?
etsy admin answers

First, what is a tag?


Tags are words or short phrases, your most important search terms. Etsy listings have 13 tag slots, each with 20 spaces. 

When shoppers search, they type in keywords. Tags (and titles) are examined and relevant results are displayed. Tags are a powerful tool to draw in buyers. Always use them all.

Q: Must word phrases [keywords] within titles and tags match exactly?

Admin: Word phrases within titles and tags don’t need to match exactly. However, tagging your product for “red boots” and having “red boots” in your title will give you a better chance of ranking for “red boots”.


Q: Is it necessary to tag my items with the same phrases used in my titles? If so, what do I do if the phrase is longer than the 20 characters allowed in the tags?


Admin: We recommend using the same keywords in titles and tags for the most important keywords, and targeting other keywords where it makes sense. The tradeoff between the two is either super stressing one keyword vs. the possibility of showing up for others.

If the phrase is longer than 20 characters, we'd recommend breaking it up if possible.

screenshot etsy compose listing tags

Tag! You are it, the tagging expert now. How are your tags?

Sunday, November 6, 2016

What are long tail keywords?

For Etsy sellers, relevancy is critical. When buyers search, we want our items front and center. 


etsy admin answers
How do we pick the best terms for describing our items in titles and tags? For that we need a little computer code lingo.


Long Tail Keywords


"Long tail keywords" refer to keyword phrases made up of three or more words.

“Head” terms, or “short tail” terms are the more commonly used general search phrases, generally two words. 

Because people use head terms more often than long tail keywords, the head terms bring in more traffic. Although Long tail keywords are less popular, they are more targeted to specific searches and have less competition. 

An example would be the contrast between the head term “metal bowl” versus the long-tail keywords “vintage white enamelware bowl.” 


Why Should I use Long-Tail Keyword Phrases?


Use a blend of terms to describe your items, both short-tail and long-tail keywords. If you have two or more similar listings, try out different long tail phrases for each. Broaden your reach. Different folks use different keywords to find items. Be sure that your items get found by every buyer searching for your item. 

Monitor your results. Tweak your listings if necessary.


A recent question to Etsy Admin about using long tail keywords:


Q: Is it better to have long tail keywords that are semi popular opposed to long tail keywords that are high in competition on Etsy?

Admin: When deciding between targeting keywords, always err towards the keyword that is most relevant to the product. The best case scenario would be to find keywords that are relevant that have search volume, but that is not always the case. I would try to use a combination of both long tail and head terms to describe the product, when applicable.

The reason long tail keywords are important is that they convert much better than head tail (general) keywords, because they are so specific. For example if someone searched for "purple and orange knit sequined scarf" and it exists on Etsy, the person will likely consider buying it because the chances of finding something that long tail is slim.


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Want to know more? Digging deeper into long-tail keywords.

Tuesday, October 11, 2016

Stats 4 - use the power of top keywords

Architectural salvage stats
Etsy stats are a wealth of information
What my stats show about my top keyword "Architectural Salvage."

Top Keywords 


That is a list of all of the search terms used to find your shop and items. The most popular are at the top.

Click on one. (If you get the full list, it is acting up. Back out and redo it and it usually works the second time.) This page, called the “keyword landing page” shows on what page(s) that keyword (combination) landed.


Above the chart are two drop-down menus. On the left, you will have a breakdown of search engines, including Etsy Search.

Try a click in the right field, where the current keyword is. All of your keywords will appear in descending order. Also available is a search box where you can type in a keyword to check.


Most Active Keywords


There are two lists across the Most Active page: Pages Viewed (“clicks”) and Listing Favorites (hearts). Click on any of those items to see how your traffic for those items is coming in. Where is the traffic coming from? 

What key words or phrases work to draw shoppers in?
pages viewed listing favorites


Analyze, or take a look at the top keywords and phrases. Put together a few promising combinations of words and weave them into your titles and tags. Your time spent will be rewarded!

You may hear other sellers talking about "rankings." That refers to how highly our items fall on searches. If we find a keyword combination our customers use, that is a good thing. However, we need to realize that it it likely that lots of other shops have discovered this word combination. Try out similar word combinations to see if we can come up with a word combination that is even better.

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