Tuesday, February 6, 2018

Etsy Quick Trick: keeping buyers in your shop


Etsy Quick Trick banner
Improve the bounce rate in your shop
It is hard enough to get shoppers into your shops... sometimes they bounce right back out. (This increases your "bounce rate" which search engines do not like.)

How can sellers prevent that?

Photography


Have lots of interesting items, photographed well.

On every item page, eight of your items are displayed to the right (from your shop section). Fourmore are on the top right, your most recently listed items. Make sure everything has enticing, clickable photos. Style your photos for your target market.

Item descriptions


Write compelling item descriptions. Tell a story. Do it in the way that your target audience prefers. Make your product listing descriptions appealing to the buyers who are searching for them.

Link to more similar items


Another way to keep buyers in your shop is to provide a link lead at the bottom of every listing. Most websites try to keep you in their store by linking you to an attractive gallery of similar items.

Use phrasing that you see on other websites:
More things you might like [link]
My picks for you [link]
Browse my latest listings [link] 
[Style or item type] selections [link]
[Style or item type] gallery [link] 
[Style or item type] finds [link]  
[Style or item type] selections [link] 
Or personalize it in a way that your target buyers might prefer:
Check out the rest of our [style or item type]: [link]
We have more [item type] here: [link]
More similar items here: [link]
Please see the rest of our [item type] here: [link]
If you liked this/these, you might like more of my [item type] at [section link or shop search]
Shops that sell limited lines of items have an advantage, as you can really target your shopper. Shops that sell a broad range of items and styles will require more work to implement this.

On a page with an animal item, I present a link to other animal items. On a listing with sterling silver brooches, I show other brooches. You could show more art deco items on a deco piece, more mid-century modern items for that style. "See more great baby shower gifts here." Whatever items you have that might be of interest a shopper for that particular item. Sometimes I use two or three lines (farmhouse, bedding and boho for example) if the item for sale fits those genres.

This method requires careful attention to tags. It works best if your items that will be presented together have a similar look, make an attractive collection. Think... treasuries!

I put mine at the bottom of each listing. They can go anywhere within your listing text, though. If you think that a buyer might not finish reading the listing and move on, try placing your back links higher in the listing. "Grab" them, prevent them from bouncing out.

According to Etsy admin, these back links do not affect rankings in Etsy search.

Tip: when making the link to your similar shop items, be sure that you you are in the public, customer-facing shop view, not your shop manager view.

Tip: use short links from a site like Bit.ly to streamline (and track) your link.

2 comments:

  1. Great ideas, Joanne--many thanks! Heading to my shop now to make some links...

    ReplyDelete
  2. Joanne, as always, helpful and easy to do. Thank you!!!

    ReplyDelete

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