What is up with Etsy's search?
|Hold on tight!|
Reports vary... some shops are doing all right and some are not: theories abound.
Things have changed with Etsy's search. That is a fact. As one seller put it,"relevancy is no longer relevant on Etsy."
This may sound radical, but it is time to reassess everything that what we think we know about how search works. Everything. The entire ball game has changed.
Why are sellers holding their breath?
Artificial Intelligence is now in the driver's seat of Etsy search.
|Analyzing data takes time|
Add to that personalization of results. Everyone will see something different.
Etsy's search has become more complicated than any human can understand... "machine learning." That is why no one can even begin to predict search results at this point.
The thought is that search will change all the time for a year or two. Search results may at times be bad due to the learning curve. Of course, sales can suffer in the short term.
Google's driverless car goes places... It is basically doing what it has been "trained" to do. Eventually Etsy's search will get there.
Can Etsy's machine learning figure out vintage?
Vintage is vulnerable at Etsy. It seems like the proverbial red-headed step-child. Etsy is stressing its "made by someone" mystique, which is not vintage.
|Etsy is stressing handmade in this sale banner from late 2017|
What can be done now?
Until more information is provided, making major changes would just be a shot in the dark. Let common sense prevail.
For now, the rules appear to be the same as always... When listing, accurately describe your item. Use understandable and descriptive language. Carefully word your titles and tags. Fill out any slots for attributes. (Those are material, size and other search factors that are different for each type of item). Use great photos.
Etsy's instructions have not changed. Yet at least. (Please let me know if you see that they have.)
Hang on tight, though. It could be a rough ride when machine learning is driving search.
Want to know more? Here is some more in-depth information about recent changes in Etsy search.