|Do you have free shipping?|
(Perhaps it is an issue with shipping in general, but that is a subject for a different post.)
Repeated studies indicate that buyers (in the USA at least) love free shipping. Although they know it raises the cost of the item, they still prefer it. Not logical (free shipping is not really "free" but there you have it.
Is now the time to think about it?
First, what is holding you back?
Heavy items, those over two pounds. If that is all you sell in your shop, then you can just stop reading this right now. This is the time when Etsy's Calculated Shipping shines. You are good to go.
(Living in the northeast corner of the USA, I understand the issue of zoned shipping. Most of the west and deep south are expensive shipping zones for me.) Items over two pounds are the exception. Leave them be, safely ensconced in Calculated Shipping.
|Heavy items are the exception.|
(A caveat: although January's visits are down, my YOY revenue this month is now showing "up 28%". With the shipping bundled in there, revenue is inflated.)
Can a shop really do that?
I am. I have not converted everything (items under two pounds, that is) over to free shipping yet. (Some sellers call this "shipping included.")
How: I set up a manual shipping profile called "FREE." When renewing I open the item, check attributes, listing text and tags. I look at how I have shipping set. Most of the time, I increase the price to accommodate the "free shipping" model. Then I click the new "free" shipping profile. Done.
Will free shipping discourage multiple purchases?
|Small packages are easier|
It will not if you give a corresponding discount off of multiple purchases. I have my shop set at 15% off for purchases of three or more items. That way my multiple buyers get their "free" shipping back and feel like they are getting a bargain.
Another benefit of offering a percentage-off promotion is that my shop shows up on any search for items on sale.... (And of course searches with free shipping...) I get fewer requests for lower prices, too.
Who is afraid of free shipping now?
Happy Etsy selling!
|Once your free shipping profile is set up, the rest is easy.|
|Setting up a new free shipping profile|
Afterthought: I find that converting my listings to free shipping helps me see my pricing in a new light. Perhaps some items are too expensive to ship, and not worth carrying in my online shops.
|I wanted the graphic smaller, but...|