Wednesday, September 6, 2017

Etsy Quick Trick: display your entire item description

Vintage Etsy shop helpEtsy recently made truncated descriptions the standard rather than a test. This is where your item description fades into your reviews.

Etsy quick trick for sellers
Extra description text is hidden.
Do you like it? Or do you hate it?

If you are in the latter group, there is a simple solution. Short item descriptions are shown in full. How short? Keep your  item descriptions under 1100 characters, including spaces and line breaks, or about 15 lines.

Are your descriptions still fading after you have reduced your characters to 1100? Be sure to take into account how many "hidden characters," line breaks and special characters you use. Reduce your characters until the fading is gone.

Etsy item photo has description
Use your photo slots for more information
character counting short cut
Aim for under 1100 characters.














Is the prospect of counting to 1100 daunting? Use a character counting program. I use this one. Here is another. And another. Microsoft Word can count characters for you as well.

If you have more to say in your item descriptions, try using your photo slots. Buyers may be more inclined to look at photos than read text anyway. For example, one seller uses her photo slots for routine clothing sizing information.

Here is more information about how to write compelling item descriptions.

Vintage sellers certainly have a unique set of challenges when selling online. How long to make the description is a balancing act. Sellers are trying to make Etsy happy (by keeping it short), make Google happy, and be thorough in describing flaws.

How are you doing walking that fine line?

Thanks for joining me for another Etsy Quick Trick!

Wednesday, August 16, 2017

Are you having a sale?

Etsy is having a Labor Day Sale promotion. Are you participating? Here is the announcement.

I am moving in September, so you bet I am. Who wants to cart inventory to our new place two hours away and find it again? Not me.

I still need to figure it out. (Sorting and packing take time.) However, the tool seems easy to use. The metrics are very nice, too. Order minimums are not permitted for this promotion.

Users report that you cannot edit a sale once it goes live. Perhaps Etsy will fix that.

This is an example of how a shop looks with a sale:
How Etsy's new sale looks
Kris from EitherOrFinds has set up a sale.

Etsy stated that they will promote the sale by "driving traffic to the page through marketing emails, site banners, social media, and Etsy’s homepage."

Will you promote the sale... put out a Shop Update?

Here is Etsy's explanation of the new tools. More general information from Etsy on sales and coupons.

Will you be having a sale?

Either Or Finds enamelware bucket
See the extra sale information?

Tuesday, August 15, 2017

Testing Etsy Badges: Popular vs. Unique

It sounds like something from high school: do you want to be
One of a kind badge test
Are these Pyrex bowls really one-of-a-kind?

Most popular?  


or


Unique?


Here is Etsy's announcement. Some are seeing the new badges: "best seller" and "one of a kind."

How do sellers get the badges?


How many past sales?
Shop Manager view of an item's past sales
Look at your item using the Shop Manager. (Toggle on your stats first.) Stats are displayed along the bottom of each listing: visits, favorites, SALES.

Quantity: more than 1


If you have a quantity of more than one, then it is not one of a kind. 

No stats are available for how many items need to be sold for a listing to be considered "best-seller." Chances are, most vintage sellers will not qualify for this badge. However, you may receive another designation. Read on.


Quantity: 1, Sales: 0


Bingo! Your item will show as "one of a kind" and get the badge.


Etsy testing new badges
Do you prefer popular (only 1 left!) or unique?

Quantity: 1, Sales: 1 or more


If your previous sales with that listing show as one or more, your item may get an "only x left!" badge. This rewards your item that has sold more than one.

Artists report issues


Some art work is not receiving the OOAK designation. Why, who knows?

Here is an example:

isn't original art one of a kind?
Only one piece of original art in this group receives the badge







Remember, this is only a test.


What can we learn?


So, just like... other things... Etsy is going over to polar opposites here it seems.

Sellers are rewarded for selling:

The MOST, or

One Of A Kind.

Stay tuned for further developments.

Thursday, July 20, 2017

July 2017 Admin Update for Sellers

tips and tricks for Etsy sellers
On July 20 an update was held for a few Etsy sellers in positions of team leadership. Admin answered some questions. This is a condensed version.
---------------------------------------------------------------------
Etsy remains committed to Etsy teams. More team captains and leaders will be invited to join the Fellowship program [which is located on Facebook] this year.

Q. What effect do hearting games have on Etsy's search algorithms?
A. (The information provided by admin duplicates what was said during the public Q&A post on Etsy.) If a buyer clicks, favorites, or purchases an item found in search results, that has a positive effect on that items search ranking.
Q. Do conversion rates affect search ranking?
What is your conversion rate?
Lower conversion rates are better
A. Yes, conversion rates do affect search ranking.

Q. Is a fee increase in the works for sellers?
A. No.

Q. Regarding the 10 photos per listing, if not all 10 photos are used, will this reduce search ranking?
A. No. The number of photos used has no impact on search placement.

Q. Why have sales have plummeted for sellers this year?
A. Etsy admin understand that fluctuations in sales are scary. Unfortunately, there are many causes. There is no general trend; it is SHOP specific.

Concerned shops that have decreasing sales may contact Etsy. A team of Etsy admin can do a 15 minute shop critique to increase sales. The link is in the Help pages. Shop owners should click on the contact button in that Help section to request a critique.

Q: (Re-questioned): you are saying that there is no Etsy trend that is affecting sales… It goes back to the individual shops? That the experimenting that seems to be affecting sales, is not having an effect on sales?
A: As part of the recent realignment, Etsy now has a dedicated group of admin (called Voice of the Consumer) who are listening to all channels to hear from sellers…

Q: Some feel that morale among sellers on Etsy is at an all-time low. Shop owners could use more timely information from Etsy.

A: We are currently working on better communication plans. We will communicate better with our sellers. This week there are lots of meetings going on at Etsy about being more transparent to sellers. We are working to be better at letting sellers know testing and experiments, ones that are working and not working.

😎 Thanks to long-time Etsy vintage sellers Gail and JD for the above information!

Wednesday, July 19, 2017

Five more photos - Etsy vintage shops score big

Etsy sellers get more photos
On July 11, Etsy made a major announcement: sellers have five additional photo slots in their listings! This is very exciting for vintage sellers, who have been hoping for this feature for a long time. 

Etsy stated, "90% of shoppers said the quality of the photos was “extremely important” or “very important” to a purchase decision."

That fact tells us that photo quality is crucial for Etsy sellers... Buyers often will not click through on items they see because the photos are not top-notch. Photo quality will be the subject of a future blog.


Fill the slots


Is it necessary to use every one of the spots for photos? Etsy admin says "no."  But think of the possibilities!

Of course, there is the obvious choice of extra photos of the items for sale. Etsy tells us to have a photo that has something with the item to show its scale.

Show more angles. What angles, you say? When I sell rings, I try to display it on the finger from many directions. 

Photograph your item on a mirror. Try taking pictures in different location with different light.

Especially important is the case of flaws and irregularities. Vintage sellers need to bring them to the attention of any potential buyer. Extra photos are necessary for that.

props for primitive farmhouse items
Primitive farmhouse style
Etsy lifestyle photos
Lifestyle photos can sell items


What if your listings do not require ten photos? 


Try some "lifestyle" photos. 


These are photos of your item in use, or with similar items. Such photos make your item way more valuable. They help our potential buyers "see" an item as their own and BUY.

tropical style setting for jewelry
Is this tropical setting too bright?
Who is your target audience? How will your items fit in with their lifestyle?

Having trouble figuring out what types of pictures to take? Make some test searches of similar items on Etsy. Note the photos that you like. Why do they work? Then try to come up with something even better. Showcase your creativity.

Pay attention to styles. Add props that complement your item, not compete with it.

Use care, though. Props can be overdone. Choose props(s) that allow your great item to shine.

show item in context
Highlight your great item in use
Display your item in a seasonal way (summer, fall, winter) and rotate out the first picture depending on the time of the year.

Still have photo slots available?

Display your brand in a unique way



There are still all sorts of possibilities. Be creative.

Showcase your coupon code
These slots could become sort of like a shop update. (Need some ideas for those?)

Make some "stock" graphics or take photos that illustrate:
  • how you package or gift wrap
  • a collage or collection of similar items
  • a great photo once used as a shop update
  • a coupon code
  • sizing chart (for clothing)
  • your words of wisdom
  • your standalone shop and/or blog address
  • your shop logo




How will you use those five new photo slots?

Friday, July 7, 2017

Do item descriptions matter?

I recently had a huge multiple sale. The buyer first asked me some detailed questions about bottle sizes. Bottles are not the most expensive items I carry. However, I treated the inquiry with respect.

The result? One of my largest sales to date.

Her comment to me was: "I loved reading your descriptions; you made several items very tempting."

Did my item descriptions matter?

The need to write compelling copy


After your titles, tags and fabulous photos have drawn in a shopper, your job selling is not over. You must convince visitors to your items to buy what you are selling.

First, your item description must contain some basic information:

  • Size
  • Identification marks
  • Color, pattern
  • Special attributes
  • Flaws


Compose copy that is search engine friendly


Etsy does not care a whit about item descriptions, but search engines do. Here are some tips for optimizing your listings to be found by search engines (called SEO):
  • Write naturally.
  • Prioritize your information. Put the most important details first.
  • Make each item description unique (search engines prefer this anyway).
  • Use good grammar and spelling. Write well.
  • Sprinkle keywords naturally through your title and text. (Don't be guilty of keyword stuffing.)
  • Provide at least one working link back to your shop section or a shop search for similar items.
Any boilerplate in your descriptions is a turn-off to search engines. Try to put shipping information under that tab or in your policies.

Being search-engine friendly is the "science" of writing effective item descriptions.

How can you be persuasive?


There is some "art" to this skill. You need to engage the reader.

First, find a writing style that represents you and your shop. Are you and your stuff folksy? Mod? Beachy? French?

  • Sell things you love.
  • Be positive.
  • Make the item relevant to each shopper.
  • Tell buyers why they NEED the item for sale.

Try sharing some interesting historical tidbits or a compelling back story. Keep it short, though. Long descriptions can be a turn-off.

Your goal is to help the shopper fall in love with your item. You must make your item into a treasure that the shopper cannot live without. It goes back to selling things you truly love, and communicating that in your descriptions.

May your item descriptions speak to shoppers and motivate them to buy!

If you prefer that your description not be covered by your reviews, here is a quick trick. 

Here is more general information on the subject from Etsy. 

Thursday, June 29, 2017

Etsy policy change hits vintage sellers

sellers today received message
The forums lit up on Wednesday, June 28 about it. Vintage Etsy sellers' black memorabilia items for sale were being removed without warning. Things like Aunt Jemima bottles, historic books and advertising graphics.

As you can see, sellers were warned that continued violations can risk their shop. Yikes!

For some time, such collectibles have been permitted on Etsy. I sold a golliwog doll a while back. It is not part of what I normally offer; it popped out of a pile of linens I bought. So I sold it to a collector.

Some do find such items to be offensive. So be it. I find certain things uncomfortable as well.

Here is Etsy’s current information on items that “glorify hatred:”

Notice that the policies state at the bottom that they were “Last updated on Jun 8, 2017.” This is a recent change. (This issue has, of course, been visited in the past.)

If you were curious, here is the wording of what Etsy’s policies used to say, before being updated:
-----------------------------------------------------------------------------------------------

“Examples of What is Allowed [on Etsy]:


“We tend to allow items that have educational, historical, or artistic value, but we know that even those items are subject to a variety of valid and sometimes conflicting interpretations. Recognizing that there may be no consensus on their educational, historical, or artistic value, the following items are generally allowed on Etsy:

“Vintage Black Americana items, such as “golliwog” dolls (but not newly-created items or PDFs of patterns)

“Example [pictured, entitled]: Vintage Golliwog Doll - Black Americana History”
-----------------------------------------------------------------------------------------------

I perused the above policies when I verified that items I sell are allowed under Etsy's TOU. As Etsy's venue, they make the rules. And change them.

Black memorabilia removed from Etsy
Mammy dolls, including my pecan doll, were pulled from Etsy today.

This is yet another reason to have several baskets for your eggs... I am forced to move my two affected dolls to another venue.

Can something be learned from such black memorabilia, or Etsy's removal of them? I cannot say... However, Winston Churchill stated "Those that fail to learn from history are doomed to repeat it." 

Etsy Quick Trick: display your entire item description

Etsy recently made truncated descriptions the standard rather than a test. This is where your item description fades into your reviews. ...