Friday, May 19, 2017

Etsy's new stats - why VISITS matter


Many wonder why Etsy switched from "views" to unique visitors ("visits"). The truth is, there is more information to be gleaned from unique visitors than plain old views.

In fact, your sales-to-visits-ratio can accurately predict how many sales you can make. Did I just say that you can predict how many sales you will have? I did! 

Use this simple equation to calculate your conversion rate:


Sales (or conversions) / visits x 100 = your conversion rate (a percentage). 

Click this link to see the raw numbers for your shop's data for this year. The two numbers you need are the number of sales and the number of visits. Plug them in and voila, you have your number.

Your answer is how many per 100 unique visitors to your shop actually buy from you.  Pure and simple, the more unique visitors, the more sales you make.
conversion rate calculation graphic
How has your conversion rate changed over time?

Industry standard is said to be 3%. I was unable to find a vintage shop on Etsy that is anywhere near that number. The sellers I polled averaged from 0.7 to 1.5 for their conversion rate.

It is difficult to compare between shops because there are so many variables. Do not be so concerned about what your individual number is.

The best thing to do is to know what your conversion rate is and keep track of it. New shops should begin tracking this number at about three months of sales.

Once you start, there is no need to do it every day, or even every week. Record your conversion rate about once a month, for that month. Look for trends in the number as time passes. 

If you have never tracked this number, you can go back into your statistics. Pull these numbers from your past data and look for trends.

Bear in mind that Etsy's search algorithm takes your conversion rate into consideration. The higher the better.

As your visits go up, watch the sales pile up. If your ratio goes down, try to determine why 🔍.

Wednesday, May 17, 2017

What happens if Etsy gets sold?

Will the sale of Etsy change anything?
Is Etsy for sale? Is that a bad thing?
Would would it mean if Etsy were sold? Rumors abound about it.

It is really a matter of ownership: do the current stockholders continue to own Etsy, or will someone else step in? If they did, would it make a big difference?

I went into a panic about this a couple of weeks ago... Will life here as we know it end?

Someone pointed something out to me:

(Taken from Wikipedia)

"Founded by Steve Ells in July 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations."

Think about it: when McDonalds had a large stake in Chipotle Grill, did they go and change all of the restaurants to McDonalds? No, instead Chipotle expanded greatly. 

Being taken over could mean getting improvements and upgrades like phone support and better site releases. Not so many site bugs would be nice, would it not?

So being sold might not be a bad thing. Regardless of how it plays out, Etsy is changing. 

Hopefully we all like what Etsy becomes, is becoming.

Handling negative feedback like a pro

Etsy seller reaction to negative feedback
Negative feedback happens to us all
If you sell long enough, it happens to you. We all receive negative feedback. It is just a fact of online selling.

Yikes, negative feedback!

First off, take a deep breath. Step back. Relax for a day.

Most have heard the saying, “life is 10% of what happens and 90% of how you react to it.”

Negative feedback is one of those situations where you have limited control over what happens, but you CAN control your reaction. Your public reaction to bad feedback is one barometer that potential buyers use to decide whether or not to make a purchase with your shop.

Should you leave a response to negative feedback?


What will you say? After someone buys from you and has an issue, how will they be treated? You would not want to shut the door on future purchases from your shop by blaming past buyers, would you?

Experienced sellers have always counseled me to avoid commenting on the few negs my shop has received. That is what I have done, not to comment at all and move on.

Etsy does allow sellers to respond to negative feedback, if it is three stars or less. Sellers have 60 days from the last feedback revision by the buyer.

There is a caveat: once you respond, the buyer feedback cannot be changed. Interestingly, you can remove your response should you change your mind. But the buyer's feedback remains locked in place.

How can I prevent this next time?


Do some soul searching. Is there any truth to what was said? Can you improve in your item descriptions, photos or customer service?

Use it as a learning experience. As a buyer, how would you want to be treated?

Why do people do it?


Feedback is, after all, the buyer's opinion. "You can please some of the people some of the time, but you cannot please all of the people all of the time."

Savvy shoppers realize this. They will overlook a minor amount of negative feedback buried in a mass of stellar reviews.

Buyers come in various moods. A few buyers may choose to spread their bad mood by leaving negative feedback. In that case, you can wait a day or two and perhaps reach out to the buyer to see if anything can be done.

No seller wants negative feedback
Stars are important!

Will Etsy remove negative feedback?


Etsy rarely removes feedback. Of course, they may remove feedback that violates their policies. That would be things like exposing private information or harassment. They may also remove it if the review is for a third party (for example, the buyer berates the postal service or Etsy's automated service asking them to review you).


I can remember when eBay started. The new world of online auctions required some checks and balances. The feedback system was a revolutionary way to assess sellers.

Now, decades later, feedback remains relatively unchanged. Most buyers are kind and forbearing when they do leave feedback.

Buyers still do still leave negative feedback, unfortunately. We must improve if there is room for it... endure if it is unwarranted.

And keep selling.
 😁

Saturday, May 13, 2017

Etsy Sells Vintage - social media initiative

Etsy Sells Vintage Social Media Image
Social Media Image - Etsy Sells Vintage
You are already aware that Etsy sells vintage items. However, many potential buyers are not.

There is a movement afoot to advertise that vintage is thriving on Etsy (as well as handmade and crafting/DIY).

The hashtag is #etsysellsvintage. Feel free to use the image here.

Post it on whatever social media you use: Instagram, Pinterest, Facebook, Google+. Even on the Etsy Forum threads. Share this on your Etsy teams. Blogs, too.

Some have even changed their social media avatars.

It would be so nice for Etsy to advertise that vintage thrives along with handmade and crafts... but if they do not, at least WE can. 

Give Etsy vintage a bump. Please join other vintage sellers in this social media campaign to get the word out!

Monday, May 1, 2017

Does Hearting Matter? (10/2016 Admin Update)

To heart or not to heart, that is the question. Here on Etsy, we have been ❤️ for years. Should we continue to heart?

First, let's consider Etsy's new site Studio. Some feel that this is the direction of Etsy as a whole: less shop branding, no favorites. Hmmmm.
Should sellers favorite items
Etsy favorites debate

Here is a question posed to Etsy Admin on favoriting:

Q: I heard that relevancy on the search is based on the amounts of views/favorites/sales an item gets after is searched. Am I right?

Now, I understand that because teams where playing some favorite games, the direct "favoriting" items won't affect his rank. My question is: I share a lot of my listings in social media, and I know for my views that many people are clicking on those links and favoriting some of them. Will this improve in what page my items are shown on the search, or it only gets affected by favoriting through Etsy search engine?

Can we get some extra tips on how to make it work better for us (ones that aren't on the seller handbook)...

Admin:
Yes you are correct, any external likes or shares outside of Etsy will not affect your visibility on Etsy.com. On the other hand, Google has said that while there isn’t a direct correlation between social and SEO rankings, studies have shown there is correlation between SEO rankings and social signals. 

You are also correct in saying favoriting listings or click farming won’t have an effect on your rankings. On the contrary I would think of it as, the more buyers engage with your listing, the more positive signals your listing will send that factor into your visibility on Etsy search.

As for extra tips, we would recommend adding as much relevant content on your listing and shop page as possible. Attributes such as color, size, material and gender would be examples of more descriptive content.
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So Etsy here is saying that hearting has no effect on how our items place in search. (Or clicking, for that matter. Social media likely helps.)

Is this really true? Many sellers say no. What do you think? Does hearting work for you?

Guest Checkout - confusing avatars for sellers

Have you seen Etsy's new guest avatars? Have you had any buyers using the guest checkout? I have. There is a small caveat for sel...