For sellers, "Etsy Relevancy" is critical. We want our items to appear when buyers search. And we want them at the top of search. That's not asking much, is it?
Tags are words or short phrases, your most important search terms. Etsy listings have 13 tag slots, each with 20 spaces.
First, what is a tag?
When shoppers search, they type in keywords. Tags (and titles) are examined and relevant results are displayed. Tags are a powerful tool to draw in buyers. Always use them all.
Here is Etsy's tutorial on using tags.
Etsy administrators recently hosted an information session about getting found in searches: