Wednesday, September 27, 2017

Fun market research to improve your vintage online selling

Cuddle up with your computer
Cozy up with your favorite device
Many of us realize that we need to do market research in order to improve our business. Yet, how exactly is it done?

There is an easy way. It is as simple as taking your favorite device and browsing the internet. Sound fun? It is! Why not give it a try?

(First, make a cup of your favorite beverage. Sit back and relax.)

fun market research
Choose an item for sale
1. Choose an item that is currently in your shop, available for sale. Look over your product. Think about its overall use and who you think would be the person to purchase it. (No stress - this is just to get your mind warmed up.) Linger a bit, noting the color, size, texture, where it is to be used, how it might be displayed.

2. Next, go online, using Google, Bing and even other search engines. Search for a similar product as a shopper would. (No, you are not looking for yours. However you may very well find it during this process.)

Your goal is to see all the places, the venues, that show up for similar products. Example: you are selling a vintage fish brooch. Search for "fish brooch." Observe the array of ads, shops, pictures and locations. Enjoy the process... browse. Click some sites that look interesting.

3. Next search images. What appears? Select the links and observe how similar products are being sold. Read the product descriptions. Look at the pictures. How are the items being used? How are the similar items staged in their photos?

researching your market for vintage items
Who is your target market?
4. Find blogs that feature similar items. Read the posts (and even comments).

5. Browse Pinterest. Find some magazines. Locate similar products that are pinned and featured. What is being said? How is it being said?

6. Sip some beverage. Mull over your observations.

**There, that was fun!**

From all this shopping (I mean research) you should be able to identify some patterns about buyers:
who is your target audience?

  • approximate age
  • gender
  • occupation
  • home or office styles
  • trends (like colors, textures and patterns)
  • related products of interest
  • location (USA, Europe, etc.)
  • income level
  • families? individuals?
  • even personality, attitudes, behavior

Now you can see who your customer is. 

What else do they love, use or collect? (What other items could you be selling to them?)

Note any clues for improving your listings. What terms are used that could help sell your items? What vocabulary style(s) do you see?

(Perhaps your research will even reveal a new selling venue to try.)
market research on pricing
How is your pricing?

Think about the photos you have viewed that show a similar item in use. Can you show your product in the same setting?

Do you see room for improvement in your product (if you make it)? How about your photography? Staging? Item descriptions? Pricing? Title and tag keyword phrases?

Use the information you have gleaned. Select a listing that is not performing well in your shop. Make some changes based on your new observations. It could lead to sales!

This fun process can be repeated of course. The more different kinds of items you offer for sale, the more types of items you should check in this way.

Research one item. Meditate on your findings. Make some changes. Evaluate the results. Lather, rinse repeat for more items in your shop. Your sales should improve.

Go ahead, try it. You might like it.

Thanks for joining me in the online selling journey.

4 comments:

  1. Great article, Joan, and makes so much sense. Too many times we just throw something out there and forget about it....until it comes back up three months later and you say to yourself....Ouch. That was just poor listing on my part. Thanks for the inspiration.

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  2. I agree!! Great article, Joanne. And you made the research process sound so fun that I think I'll jump in and do some research now. :o)

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  3. I love to peruse the top vintage shops on Craftcount. I study the items, the descriptions, and i like to check out what they have sold.
    I plan to start a blog. I will be studying yours! LOL

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  4. Another wonderful post, Joanne--thanks! Gotta try this!

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