Will you try the new Etsy Plus tiered seller package?

If you use Promoted Listings, this package may be worth a try 

Most know about Etsy's fee increase. Along with that, they are rolling out new tiered packages.

First, if you are happy with how your shop is now, you do not need to do anything... everything is the same, except there will be a 1.5% increase in the sold item fee (up from 3.5% to 5%).

Folded into this announcement are details about new seller packages. One in particular may be of interest. The details from Etsy's information:

Etsy Plus (coming in July)

New ways to customize your shop

Sellers will be able to customize special options for their shop's look with new banner templates and featured listing options.

Tell shoppers your items are back in stock

When shoppers are interested in sold out items, Etsy Plus subscribers will be able to email them when the item is back in stock. Sellers can find out which listings are most popular. Could this be helpful in planning your vintage buying?

Send customers to your own web address

Save 50% on a custom .com address or get a .store address for free for a year. Some sellers may find this helpful.

**Bonus listing and advertising credits**

Get 15 listing credits and $5 in credit to advertise your items in Etsy search with Promoted Listings each month.

Discounts on custom packaging and promotional materials*

Enrolled sellers receive a special discount on custom shipping boxes, business cards, and other marketing materials from Etsy's partners.

If you use Promoted Listings

Etsy sellers who advertise may have even more of a reason to try out the "Etsy Plus" tiered upgrade at low cost; it is the "bonus listing and advertising credits."


The breakdown:

15 listing credits per month x 20 cents each = $3

$5 in credit to advertise your items (I spend over $30/month) = $5

That means that for the $10/month you pay for Etsy Plus at the introductory rate, it will cost only $2/month to try out.

You can find out if anything else in the package works for your and boosts sales. You can always opt out before the fee goes to $20 a month.

Read here for how to set up the restock request feature of Etsy Plus. Here is a deeper explanation of the new features from Etsy's CEO.

I hope this was helpful... Thanks for joining me for this quick tip about Etsy's latest announcement!

Etsy Sells Vintage - social media initiative

Social Media Image - Etsy Sells Vintage

You are already aware that Etsy sells vintage items. However, many potential buyers are not.

There is a movement afoot to advertise that vintage is thriving on Etsy (as well as handmade and crafting/DIY).

The hashtag is #etsysellsvintage. Feel free to use the image here.

Post it on whatever social media you use: Instagram, Pinterest, Facebook, Google+. Even on the Etsy Forum threads. Share this on your Etsy teams. Blogs, too.

Some have even changed their social media avatars.

It would be so nice for Etsy to advertise that vintage thrives along with handmade and crafts... but if they do not, at least WE can. 

Give Etsy vintage a bump. Please join other vintage sellers in this social media campaign to get the word out!

Etsy's Paid Advertising Options

Your shop is up and running. Inventory is listed and well photographed. Your listings are optimized for key words used during Etsy searches and search engine queries. You have even made a few sales.

Your shop is all ready, all ready to ship great vintage items. But it's very quiet. 

How do you turbo-charge your business to the next level? The same way that businesses have for 180 years: pay for advertising.

Two types of paid advertising are available through Etsy's Advertising Dashboard:

• Promoted Listings
• Google Shopping Ads.

Both are set up so that you only pay if someone clicks on your item. Your dashboard will provide the following information:

1. Impressions (your item showed up at the top of someone's search)
2. Clicks
3. Cost per click
4. Buys (within a certain period of time after they clicked using your ad)
5. Revenue (how much buyers spent on your items)

In each case, the cost, your advertising budget, can be set as low as approx $1 per day. What you pay can be less than that. Etsy has set an upper limit of $10/day.

Etsy's Promoted Listings

These are ads within Etsy. You've seen them when searching and shopping on Etsy. They discreetly say the word "ad" on them. On a PC, the ads are all lined up and I pretty much ignore them.

When buyers use the Etsy App, ads are harder to ignore

However, on a mobile device using the app, the ads are better blended in, seemingly unpredictable. That's a game-changer for me, as they can't easily be ignored on the app, which many buyers now use.

This paid advertising service is very easy to set up. Basically, you set up your daily budget, a click or two, and it is good to go.

Once you activate Promoted Listings, you will be able to view a dashboard for managing them. There you can toggle individual listings off. You can target which items get advertised and which do not. You can also adjust how much you spend per click.

Promoted Listings use your Etsy listing titles and tags. It is a good idea to optimize these before enrolling. If you are not sure, check your stats for Etsy traffic. Be sure that "Search" is among the first three traffic sources. If not, tweak your listings.

Promoted listings provide benefits beyond just the ads. More advanced information is here.

Google Shopping Ads

All Etsy sellers receive some exposure through Google Shopping ads. Etsy enrolls every shop in a basic program of paid ads. Since Etsy added the paid version, I have seen the stats for my Google Shopping numbers steadily decreasing. That means to me that Etsy has cut back on their "free" advertising.

My views from "free" Google Shopping Ads have been heading downward

These paid ads are found in a couple of places on shopping engines. One place is at the top of searches. Another place on the Google search engine is Google Shopping Ads. When you search on Google, there are tabs and choices on the top for Images, Maps, News and Shopping.

In reality, the Paid shopping engine ads include more than just Google. Have you heard of Bing, ShopStyle or Facebook? They can all be part of Etsy's advertising network.

It takes at least a week to optimize your bids. You will want to run your shopping engine campaign for at least one month before doing a hard evaluation.

Here is an important caveat: Shopping Engine Ads are subject to the terms and policies for each individual shopping engine (here are Google's policies) which may be different than Etsy's. I haven't heard of it being an issue, but it could be.

Further Information about paid shopping engine ads is here. Read how to manage your paid shopping campaign here.

I have had an Etsy shop for several years. Is it necessary to advertise?

Advertising increases the exposure of your listings to shoppers. You can choose to do this on Etsy, Shopping Engines or both.

Advertising cannot guarantee sales, only exposure. Your products must sell themselves. Ads only work if you have a salable product that need more exposure. Items that will sell themselves if they could just get seen.

We all must pay for the privilege of increased exposure. Etsy is now a publicly traded company. "Pay to play" advertising is one way for them to show a higher profit for their shareholders. It is just a fact of life.

If you sell in saturated categories, paid ads may be the only way he get adequate visibility within Etsy searches. Sometimes it appears to me that shops could do some work on their SEO and photos, and bump themselves up rather than pay for ads. However, that's a personal business decision made by shop owners every day.

Have you tried Etsy's paid advertising? Did it work for you?