Monday, April 10, 2017

Long tail keywords: delving deeper

big fish in small pond of search results
There has long been a debate about how to best get found in online searches. Focus on (short-tail) head terms or long-tail keywords?

This is some basic information on the subject.

Little fish in a big pond, or a big fish in a little pond?

Here is an interesting blog post. It provides compelling data for the cause of long tail keywords.

After analyzing 1.5 billion (with a “b”) Google searches, the author came up with some interesting statistics:
  • 14% of Google searches use 1-2 words.
  • 22% of Google searches use 3 words.
  • 23% of Google searches use 4 words.
  • 42% of Google searches use 5 or more words.

So about 85% of all Google searches use three or more words (which are known as long-tail keyword searches). That is reason enough to focus on your long-tail keywords.


Okay. I see that long-tail keyword searches are popular. So what?


As queries get longer, their search volume plummets: “96.54% of all search queries in the US have less than 50 searches per month." The proverbial pond is indeed small.

You should aim to be the so-called big fish in this small pond of search results. There are millions of small ponds, or low-volume web searches out there being made. Searches made by shoppers looking to buy your unique item.

Because these long-tail searches are so, well, LONG, we have some hope of being at the top of results. We can be right there, ready to reel in buyers. (Oh, wait a minute. I am getting my illustrations mixed up, ha ha.)

"…around 40% of all searches [worldwide] are coming from billions of long-tail keywords that have less than 50 searches per month."

Are we the big fish in a small pond?
Pulling in searchers for one or two small “ponds” of search results is one thing. But there are millions of small ponds of 50 searches. If we can rank as the big fish for many of them, positive results can add up.

Takeaway


Aim to be that “big fish” of top search results in many small ponds. Increase your long-tail reach. Refine your long-tail search terms. Use lots of them by writing rich content for your listings. "Own" those small ponds of long-tail search terms.

Who has lots of time to invest in refining key word search terms? Vintage sellers often sell a large variety of items. This another time when the advantage can be for sellers who specialize. They can better target their market with search terms.

I think this has implications for those participating in search games. Target a variety of long queries that buyers might use.

Be the big fish. Own those small search ponds. Use various search phrases to try to increase the reach of your shop or website.

Harness the power of long-tail keywords. Draw in as many searchers as possible to your listings.

Sell, sell, sell!

1 comment:

  1. Very informative. My Etsy tags are lacking, I know. Time to revisit and revise. Thank you!

    ReplyDelete

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