|Does social media drive traffic to our listings?|
Q: I heard that relevancy on the search is based on the amounts of views/favorites/sales an item gets after is searched. Am I right?
Now, I understand that because teams where playing some favorite games, the direct "favoriting" items won't affect his rank. My question is: I share a lot of my listings in social media, and I know for my views that many people are clicking on those links and favoriting some of them. Will this improve in what page my items are shown on the search, or it only gets affected by favoriting through Etsy search engine?
Can we get some extra tips on how to make it work better for us (ones that aren't on the seller handbook)...
Admin: Yes you are correct, any external likes or shares outside of Etsy will not affect your visibility on Etsy.com. On the other hand, Google has said that while there isn’t a direct correlation between social and SEO rankings, studies have shown there is correlation between SEO rankings and social signals.
You are also correct in saying favoriting listings or click farming won’t have an effect on your rankings. On the contrary I would think of it as, the more buyers engage with your listing, the more positive signals your listing will send that factor into your visibility on Etsy search.
As for extra tips, we would recommend adding as much relevant content on your listing and shop page as possible. Attributes such as color, size, material and gender would be examples of more descriptive content.
So admin is saying here that Social Media helps with SEO, which is getting traffic into our shops from outside of Etsy. Not directly, but "studies have shown" that it helps... Is that enough assurance to commit to social media?
Each shop owner must decide for themselves.