Thursday, March 8, 2018

Etsy search in early 2018: algorithm factor list

colorful data graphic
No one really knows Etsy's algorithm
This post is about Etsy's search factors in 2018.

This is all theory and conjecture. Information is based on my observations and those of many others. If you want facts, please move on to another blog post.

Possible Algorithm Factors


Remember that these change all the time. And some are weighted differently.

(The algorithm is kept private. That maintains fairness for all sellers.)

Okay, here goes...

*Asterisk means factors that I have seen said by Etsy Admin that DO count. But factors can always change.

#Pound key means factors that I personally have seen at work.

->Elements seller can work on


Item quality

Beautiful click-worthy photos*
Titles and tags*
Accurate item category*
Attributes completely filled out*
Attributes accurate*
Accurate title and tags* (Admin is saying that inaccuracies are now being penalized by Etsy search)

Seller shop activity

Regularly renewing items and listing new#
Using Shop Updates in the last period of time (week? month?)#

Shop completeness

Completed About section*
Returns Policy* (have something)
Canned Policies* (Etsy prefers that sellers use their preset policies)

Shop promotion

Offering free shipping
Having sales
Using Promoted Listings (internal Etsy ads seems to have an indirect positive effect)

Shop quality, buyer experience

Shipping quickly (do not go past your stated shipping time)*
Customer service cases*
Review score (stars)*
Copyright infringement cases*

Factors some feel play a part, but I disagree with

Use all 5 About photos
Using FAQs (in canned policies)
Frequent renewal of items
Using Etsy shipping labels
Using a cover photo (I do not)
Using Integrated PayPal (I do not)

Things that Etsy has stated do not factor in but may have changed

Content of Descriptions (admin has said that it may eventually be a part of search)
Using Pattern (website)

->Elements that sellers cannot directly control


Quality scores of the competition
Random rotation (of items within search)
Time of day
Buyer location (some countries are regionalized)

Buyer behavior

Shopper's recent search history
Shopper's overall Etsy search history
Shopper's social media activity through Etsy

Item quality

How long listing has been listed without sales#
Hearts (to a degree, within reason)
High click rate (can work negatively if no one buys)
Item conversion rate*#

Specific to search terms

Shop score for those search terms
Sales in that specific search*
Sales in similar searches#
Clicks in that specific search*
Clicks in similar searches
Favorites in that specific search*
Favorites in similar searches
Details (context) of current search*

Shopper data

Etsy Purchase history*
Shopper location*
Shopper age, gender and other demographics (this just makes sense)

Clicks of similar shoppers
Favorites of similar shoppers
Purchase history of similar shoppers

Shop quality

Shop conversion rate*
Backlinks to your shop
Backlinks to your listings

Items that are not a direct factor


Price (can certainly be an indirect factor)
Using all ten photos (could become an indirect factor if Etsy adds photo recognition)

-------------------

Phew, that was a lot of factors. No wonder artificial intelligence is necessary to sort it all out!

Here is some new information on search:

https://www.youtube.com/watch?v=fb-oZNJD-QI

Have I missed something? Let me know and I will add it.

In another post we will cover what sellers can do with the information.

7 comments:

  1. Thanks for all the information in one nice blog. There are a ton of factors that are constantly changing.

    ReplyDelete
  2. Once again you have given us all something "concrete" to work with. Thanks
    Team Mate Missenpieces

    ReplyDelete
  3. thanks Joann. I love your blog, this reminded me to do more shop updates. I have to uninistall and re-install "Etsy on sale" phone app to get all my most recent pics to show up. Very annoying. Does anyone else have this problem?

    ReplyDelete
    Replies
    1. Yes, I do too... I always try loading my listings first on the app. When that fails, I delete and reinstall the app.

      Thanks for your interest in my blog!!

      Delete
  4. Joanne, thank you for this information. It will take some time to digest. I appreciate your blog and all the sharing that goes on there.

    ReplyDelete
  5. Thanks for the post! Do you know what happened to the shop updates in the app?

    ReplyDelete
    Replies
    1. You're welcome, Amanda.

      Yes Shop Updates are still there!

      Open the Sell on Etsy app and select "Social Media." Then scroll aaallll the way down to the bottom and you will see it there.

      Delete

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