Friday, October 7, 2016

Stats 2 – Left Column: Overall Traffic into Etsy

Analyzing our Stats: Overall Traffic

We are looking at the left column on our stats page, That outlines our overall traffic into Etsy. Here is the first-page breakdown of my stats taken from a recent 30-day period:

  1. etsy.com 2,543 
    BQE traffic
  2. Etsy App 797
  3. Direct Traffic 237
  4. Google Shopping 181
  5. google.com 175
  6. pinterest.com 16
  7. google.co.uk 13 
  8. google.fr 11
  9. bing.com 10
  10. google.ca 10
Figuring out each one is easy. Simply click on each "referring traffic source." That tells me where (on which item page) the shopper landed.

1. & 2. Etsy is my highest ranking source. Next down is the app. This is common. The majority of my activity comes in from within Etsy itself. More details about these numbers are found in the column on the right side of the Stats page (covered in my next post).


how are buyers finding my item
3. Direct traffic. These stats are from people who are coming directly to me, mostly from outside Etsy. This traffic is a mix of sources, including those who:

a) Bookmarked my shop
b) Clicked a short link to one of my items
c) Followed an e-mail link
d) Used social media (sometimes)
e) Typed my URL into their address bar

4. Google Shopping hits are from paid ads that Etsy places on Google Shopping. I often look for my items here when testing searches on Google. There is a tab on Google Search at the top for Google Shopping. Here is more information fromEtsy.

I have optimized my listings for this. GPLA (Google Shopping) wants clean, clear content. They have standards. Items cannot be suggestive “adult” items, copyrighted content, gambling, etc. It doesn’t allow “gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!” (In my case, I removed all but one exclamation point from each listing.) Google Shopping also does not allow watermarked photos.

How much Etsy traffic comes from Google?More info about the requirements of Google Shopping is here. Here is more information from Etsy about their new paid ads through Google.

5. Google.com. In my case, all the hits are sold items. This tells me that all this traffic is likely a result of Google image searches. They are all uncommon items. It could be that someone wants to buy it and demand is still strong. Or other sellers are researching it because they have one to sell. There is no way to know which. Either way, each time a page was accessed, Etsy’s “This Item has Sold. You Might be Interested In” message appears, along with 8 of my current items. Free advertising is not a bad thing.


how much etsy traffic comes from Pinterest?
6. Pinterest.com. If you use it, that’s great. But anyone can pin your listings and bring in traffic. Make your listings more pin worthy by improving your photos. Those who pin items on Pinterest like clean backgrounds. Also, photos in portrait mode (longest top to bottom) display the best.

7. & 8. Google.co.uk and Google.fr. These stats are random for me. They are from Google searches originating from the UK and France.

9. Bing.com. This is another search engine besides Google.

10. Google.ca. This stat showed up because someone from Canada took a peek in my shop. It is also likely a fairly random event.

Etsy Mini. I am just starting to see numbers come in. I installed an Etsy Mini widget on my blogs just this week to direct traffic to my shop.

Also in this column could be sites like Facebook, Twitter, Google+, blogs (yours and other people’s), Flickr, Pinterest and even Instagram and Polyvore. Here you can find the results of your social media efforts at bringing in shoppers. Results will also be here if you were featured by someone else in their social media. (How nice of them!) Here is more information on how stats for social media are counted.

If you set up shortened links in any of your social media, I believe that they might show up here. If you don’t recognize something, Google it. Someone will have published something on it.

Are we having fun yet?

Etsy's tutorial is here. 

See my next post in this series about Etsy Stats.

2 comments:

  1. Oh wow!! So much to absorb. Thanks so much!!

    ReplyDelete
  2. Thank you so much - this is amazing information - your time is very much appreciated.

    ReplyDelete

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